In 1783, our namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, we still produce Bourbon the right way, using the same time-honored methods.
Although bottled in Bardstown, the product is distilled at the Heaven Hill distillery in Louisville, Kentucky.
The "standard issue" Evan Williams bourbon is sold as the mass-market "Black Label" variety. The company also bottles several other varieties, including a "White Label" that is bottled in bond, an "Evan Williams 1783" bourbon that is produced in more limited quantities, and a nine-year-old single barrel bourbon sold in vintage-dated bottles sealed with black wax. Occasionally available in some regions is a "Green Label" variety that is 80 proof and represents a younger, lighter-bodied version of the bourbon found in "Black Label" bottles at a more affordable price.
As of 2010, Evan Williams was the second largest-selling brand of Kentucky straight bourbon (following the market-leading Jim Beam brand) and had the fastest-growing market share among the top-volume American whiskey brands (with a 12.4% sales growth rate), according to a press release issued by the producer citing A.C. Nielsen Scantrack 2010 data.
Evan Williams Black is 43% alc/vol (86 U.S. proof), unlike some popular whiskeys which are bottled at the statutory minimum of 40% alc/vol (80 proof).